22 November 2014

Push Technology Blog

Sean Bowen - Push Technology

32 | posts 66,941 | views 3 | comments

The Age of the Customer

31 January 2014  |  2097 views  |  0

The future belongs to customer-obsessed enterprises, according to Forrester CEO, George Colony. He says we are now in the "Age of the Customer", a 20-year business cycle in which the most successful companies will reinvent themselves to systematically understand and serve increasingly powerful customers. The age of the customer, he predicts, will change everything at the intersection of business and technology.

Speaking at LeWeb Paris in early December, George Colony focused on one early element of customer empowerment – the mobile mind shift. He says customers expect any information or service they desire be available to them on any device, in context, at their moment of need. Forrester has even developed a global Mobile Mind Shift Index that measures how far along a group of consumers are in this change in attitude and behavior.

What does all this mean? It means that organizations will need to think hard about their mobile engagement with their customers. Developers writing mobile apps will need to find ways to instantly deliver the right services, information and context to the right customer, across any device he or she may be using. Data distribution will become essential. In fact, successful organizations will need three key data distribution capabilities:

  1. Speed and performance – the essence of engaging increasingly impatient and tech-savvy users.
  2. Efficiency – distributing data intelligently in real time and improving the user experience while at the same time optimizing network utilization.
  3. Scalability – to meet the demands of large numbers of concurrent users and end devices.

With these capabilities in place, organizations will be able to increase revenue opportunities, reduce expenditure and improve the application experience and mobile engagement. They will also be in a much stronger position to master any challenges that the age of the customer may bring.


TagsMobile & onlineInnovation

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Latest posts from Sean

Going Beyond Location... It’s Context That Will Count

30 July 2014  |  1190 views  |  0  |  Recommends 0 TagsMobile & onlineInnovation

Is The World Ready for The Internet of Things?

23 July 2014  |  1965 views  |  0  |  Recommends 0 TagsCardsMobile & online

Going Beyond Location it’s Context That Will Count

22 July 2014  |  681 views  |  0  |  Recommends 0 TagsMobile & onlineInnovation

Study Reveals Poor Performance Results in Loss of App Users

10 July 2014  |  1388 views  |  0  |  Recommends 0 TagsMobile & onlinePayments

Enterprises up Investment in Integrated Business Vision

07 July 2014  |  1836 views  |  0  |  Recommends 0 TagsMobile & onlineInnovation

Sean Bowen

job title


company name

Push Technology

member since




Summary profile See full profile »
As co-founder of Push Technology, Sean has created a company that is exciting, innovative and dri...

Sean's expertise

What Sean reads
Sean writes about

Who is commenting on Sean's posts

Tony Wenzel
Ketharaman Swaminathan
Paul Love
Jeanne Capachin