T-Mobile US is stepping beyond cellphones and offering payment cards in the latest effort to differentiate its service from bigger rivals.
The No. 4 U.S. mobile provider said it is offering a Visa card with banking features and a smartphone money management application with reduced-fee or zero-cost services for T-Mobile wireless customers.
The company, which has gained attention with promises of more flexible and cheaper cellphone services, is hoping to attract a similar following in personal finance.
© Finextra Research 2014