I recently had a
discussion as to which market represents the biggest business potential for iZettle (I said - the US).
If one looked at the current
EMV terminal adoptions rates worldwide, it is clear that the USA represents what seems to be... 0% of the global EMV terminal market. Add to the equation EMV's plan to switch all US issuers to EMV from April 2013 and you have an explosive mix. I would be
surprised if Square are not working on an EMV solution "as we speak"...
In less than a year from now, "Chip-n-PIN" (OK, "chip only" at Phase 1 in some countries) will become de facto standard for offline non-cash payments.
It's time to extend that proven, trusted and convenient technology to the online and mobile worlds.
© Finextra Research 2014