Young people are almost as dependent on their mobile phones as they are on cash, according to new research commissioned by UK ATM network Link.
The poll, conducted by YouGov among 2000 adults found that 18-24 year olds ranked cash and mobile access as 'basic necessities'. The survey results also showed that young adults would be more willing to go without alcohol, chocolate and sex for 24 hours,
than their mobile phone.
Link is using the results to promote mobile top-up facilities at cash machine networks in the UK. Banks might also note the implications for future service delivery and, of course, the inevitability of mobile cash.