I always thought that with so many 'free to use' cash machines, why would any customer pay a charge to withdraw one's own money. I stopped by the services at Beaconsfield and saw two Link cash machines with a few customers. I rationalised that it must be
a coincidence to have so many customers. So I observed for 10 minutes. There were always customers.
3% of ATM withdrawals in the UK are charged. Some of the Link members have done well to install cash machines in locations like pubs, event grounds, services - areas where you are 'captive' - you cant leave (or dont want to leave) but need the money.
Availability sells.
However, I do think that the days of a 'pay to use' cash machine are numbered ? The volumes have already started to trend down faster than the 'free to use' cash withdrawal volumes