05 March 2015

Identity Theft Expert

Robert Siciliano - IDTheftSecurity.com

560Posts 1,409,744Views 60Comments

Supercookies: What Websites Know About You

01 December 2010  |  3409 views  |  0

Most major websites now install cookies on your computer, which track what you do online. Over time, these cookies develop a profile, which becomes your digital fingerprint, to a certain extent. You may have noticed after searching for a specific product, advertisements for that particular product or brand appearing on various other websites you visit.

The New York Times reports , “advertisers are increasingly using powerful software known as supercookies, such as so-called Flash and document object management (or DOM) cookies, which can hold more information, and Web bugs or beacons, which let sites record statistics like what ads attracted you to the site and whether you bought something. They are not removed when you clear out your cookies.”

The “harm” done here is less damaging than it is invasive. Meaning I don’t see any physical harm or identity theft ever happening as a result of this refined marketing. More so, it is very intrusive to some peoples web surfing habits and the collecting of this type of information will continually define what we are presented when we travel to different websites.

With numerous privacy watchdogs taking this kind of advertising offensively, and the Obama administration now stepping in, we will surely see standards in this kind of marketing practice appear over the next few years.

The NYT post HERE provides a litany of resources to combat supercookies. Another great resource from Linda Criddle HERE

 

TagsSecurityRisk & regulation

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Latest posts from Robert

Sad Scary State of Bank Security

17 hours ago  |  613 views  |  0  |  Recommends 0 TagsSecurity

What is Catphishing?

03 March 2015  |  712 views  |  0  |  Recommends 0 TagsSecurity

15 Top Facebook Privacy Tips

26 February 2015  |  706 views  |  0  |  Recommends 0 TagsSecurity

What happens when a Bank Account is hacked?

24 February 2015  |  807 views  |  1  |  Recommends 0 TagsSecurity

10 Skeevy Scams to watch

19 February 2015  |  744 views  |  0  |  Recommends 0 TagsSecurity

Robert's profile

job title Security Analyst
location Boston
member since 2010
Summary profile See full profile »
Security analyst, published author, television news correspondent. Deliver presentations throughout the United States, Canada and internationally on identity theft protection and personal security....

Robert's expertise

Who's commenting on Robert's posts

Prasenjit Das
John Serocold
Ketharaman Swaminathan
Charmaine Oak
Iain Montgomery
Otmane EL RHAZI
Boris Taratine
Michael Rosenstein
Fred Pyziak
Matt Scott
Paul Love