First day of EBA Day in Luxemburg, e-invoicing had been coined to the audiences. The event held on right after the release of EBA and Innopay’s E-invoicing 2010 European Market Guide report. The first release of the report was in 2008 and touched upon eight
findings. One of the findings were about rapid growth of low base under-addressed market segments. The major challenge is the payment practices of low base segment. Mid-size markets, such as SMEs are almost e-payment enabled points but low-size is still using
cash and credit cards. At the first sight, electronic payment penetration via plastic cards or mobile payments need to be delivered for the low-profile to enroll them into e-invoice schemes.