28 April 2015

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Bo Harald - ZEF and Real Time Economy Program

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Innovation in Financial Services

A discussion of trends in innovation management within financial institutions, and the key processes, technology and cultural shifts driving innovation.

Finns twice as mobile as Swedes

08 November 2009  |  2390 views  |  0

A Nordic study (PTS in Sweden) reveals that the mobile share of minutes in outgoing telephone calls in 2008 were the following:

Finland           83%

Norway          55

Denmark        54

Iceland          48

Sweden         41

The study is claiming that fixed line telephony was so much cheaper in Sweden that this explains the difference compared to Finland. I do not share this view - it just seems to be so that Nokia had a bigger fashion impact on behavior than Ericsson. Sweden was according to comments to the study distanced by the other Scandinavians as price on mobile and SMS nosedived earlier and faster than in Sweden.

Has this had a big impact on using the mobile for banking? Not yet at least. Finland launched SMS-balance&transaction reporting early and is ahead here. But when it comes to e-banking going m there is no significant difference. The PC-banking habit dates back to the early 80s in Finland and has created a habit prison that has prevented large scale escape as long as mobile phones were more phones than multimedia computers.

  

TagsOnline bankingRetail banking

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