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SaaS: a saviour in the current market environment

Many businesses are being hit hard in the current economic climate and today's financial market dictates that maximising efficiency is the vital component for many companies' future existence. In the current market climate, banks of all sizes are looking closely at their IT budgets and ways of reducing money spent on IT services and maintenance. Amidst these conversations, the Software as a Service model has emerged as a particular favourite, highlighting one way for financial institutions to manage their IT budgets more efficiently. The initial perception was that the market potential only included the smaller bank and building societies. However, with the recent months of market turmoil, there are now strong signals that this delivery model is highly relevant for all banking segments.

Banks cannot afford to stand still and are having to continue to innovate and progress to ensure their future survival. As such, they are looking to install the latest software features faster than ever before. In the case of lending, for example, there is an urgent need to better manage their lending portfolios, getting control of their risk profiles and comply with regulatory requirements such as Basel II IRB. Although SaaS is not yet a mainstream concept, banks can use the model to access highly specialised applications that traditionally only the larger players were able to afford or develop in-house.

Nevertheless, a change in mindset is still needed for SaaS adoption to become more wide-spread. A certain loss of control and having a third party handle the banks' IT infrastructure can initially be an uneasy prospect. However, the time spent to maintain the software is greatly reduced and the benefits of low entry costs and a pay-on-consumption pricing model make Software as a Service a simple model where banks can focus on their business instead of IT operations.

To say in Bill Gates' words, however, ‘the broad foundations of the internet will make a 'services wave' of applications and software available instantly. This new wave will be very disruptive.' The upheavals of the past weeks will now give the financial services industry an opportunity to completely rethink their IT strategies.

Mikael Krohn, VP, EDB Business Partner

 

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Comments: (3)

A Finextra member
A Finextra member 29 October, 2008, 12:46Be the first to give this comment the thumbs up 0 likes

I fully believe in the SaaS model, however, banks in our region are very reluctant to outsource any business logic or data. Sometimes they would not even buy software but develop by themselves to limit their dependency on 3rd party. Sometimes it is not even legal for them to outsource any data management.

What business fields are suitable for this in your opinion?

A Finextra member
A Finextra member 30 October, 2008, 10:17Be the first to give this comment the thumbs up 0 likes

Agreed. Key element of our business is a server based solution for document metadata cleaning (particularly email attachments), with verticals in FS and Legal, amongst others. We are on the receiving end of increased demand from Hosted Exchange Providers / Managed Service Providers who now see the opportunity to increase their own footprint and revenue streams via including our services in their SaaS offering.

A Finextra member
A Finextra member 30 October, 2008, 17:43Be the first to give this comment the thumbs up 0 likes

I am not sure if there are legal aspects hindering the outsourcing banking IT operations in the USA, however, here in Europe, it has been common practice for more than 40 years. EDB Business Partner, for example, runs the full banking IT operations, as an Application Service Provider (ASP), for around 140 banks of all sizes. But there are differences between countries in their attitude to outsourcing.

The trend is that banks gradually accept that large areas of their IT solutions and services are simply a commodity.  As a next step up from the traditional ASP model, SaaS encompasses the same principles but with a scalable price structure where the customer pays as they consume. By using SaaS, banks could share costs by outsourcing their data and using standard solutions. It is a matter of staying competitive in a changing market.

Finally, I don’t think there are any limitations as to which business areas SaaS is most suitable to. It is more a question of SaaS service providers’ ability to develop solutions with low implementation thresholds that allow scalable price structures for their corporate or bank customers.

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