Here's a moderately amusing viral video on YouTube attempting
to plug PDC 2008, where traditionally Microsoft unveil their future of "the Platform" and technical strategy. Their what?
At the event it's expected that Steve Ballmer will explain what he meant by
Windows Cloud and it also seems that attendees of the event can waltz off with a copy of Windows 7. I presume those are two different things!
See more on the PDC site.
The battle for video supremacy
Microsoft have been fighting back on the advertising front recently, then again they've always had
high-profile ad campaigns (check this out - this is a priceless list of genuinely fun ads and/or in-house videos)!
The Apple ones still have some bite despite seemingly running forever - take for example the 'group' or 'calming teas' ads on
www.apple.com.
And now from Microsoft, following the rather limp Seinfeld outing, there's the
I'm a PC campaign. Well I can sort of see what they were aiming at, but the original Mac ads were about how bad the PC itself was - not really about the users. This does run the risk of appearing to play catch-up and missing the point in the process. I'm
still talking about the ad campaign there of course, not casting aspersions on "the Platform".