12 February 2016

Peter's lo-fi ramblings

Peter Roberts - UCL

224Posts 646,216Views 139Comments

Cringeworthy marketing gallery

A place to look at misguided and ill-informed attempts to be trendy and leap upon assorted passing bandwagons. Ideally this is done without necessarily understanding the true nature of the issues involved. Not just fintech stuff necessarily but anything labelled Web 2.0 is fair game.

Fake Sumo wrestler helps HSBC shoot itself in the foot

26 August 2008  |  5043 views  |  0

HSBC stands accused of 'cultural insensitivity' after dressing up an overweight white man to look like a sumo wrestler and running it on ads across the UK.

Complaints have come in that it looks like the man's skin tone has been darkened and his eyes have been made to look narrower - however the ad agency concerned claim it's just standard photography make-up.

The British Sumo Federation are not impressed - and neither are many others.

More from The Observer

TagsRetail banking

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Latest posts from

Peter's profile

job title Moodle support
location London
member since 2008
Summary profile See full profile »
I was the technical lead on the Finextra family of web sites from 1999 to 2009. I'm at UCL these days supporting Moodle.

Peter's expertise

Who's commenting on Peter's posts