A survey by internet security outfit Strongmail caught my attention this morning over breakfast.
Around 60% of the surveyed marketing and data protection executives at 900 firms said they'd had a data breach in which customer information had been lost and roughly 90% of these said the losses hadn't been reported to customers.
The survey also found some marketing professionals - one in five in fact - were prepared to give out personal data such as credit card details. So - not that professional then.
More on the
BBC site.