18 December 2014

Peter's lo-fi ramblings

Peter Roberts - UCL

224Posts 623,077Views 139Comments

Cringeworthy marketing gallery

A place to look at misguided and ill-informed attempts to be trendy and leap upon assorted passing bandwagons. Ideally this is done without necessarily understanding the true nature of the issues involved. Not just fintech stuff necessarily but anything labelled Web 2.0 is fair game.

Liverpool Victoria name change shocker

22 March 2007  |  5740 views  |  0

Having survived since 1843 on their name, the Liverpool Victoria appear to have had a sudden attack of expensive rebranding.

The new name, which only slightly resembles a typo is the catchy LV= as explained on their site.

"..after listening to our members, customers and staff we decided that our brand name needed to evolve to make it more relevant for society today and for the future."

Yes this is the sort of language everyday folk use all the time. Or is it the sort of rubbish everyday folk leave behind? I forget how the song goes. Certainly if I'm on the blower to a call centre, when they ask "is there anything else I can do for you" I always want to discuss what the brand means to me and how I feel it should be moving on.

And if you're spending the earth (or two million quid) on a new name, it's always a top idea to include characters that are not permitted in domain names, just to ensure your web site and email addresses don't slavishly follow the branding.

More on it from The Telegraph and The Register.

TagsRetail banking

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Latest posts from Peter

ATM? No mate, it's a cutting edge work of art

20 August 2010  |  4498 views  |  0  |  Recommends 1 GroupWhatever...

German robbers blow up bank

26 May 2010  |  4020 views  |  1  |  Recommends 0 GroupWhatever...

Hacking your bank with the help of social networks...

29 April 2010  |  4506 views  |  0  |  Recommends 0 TagsSecurity

Britons tech knowledge a little lacking?

15 January 2010  |  3922 views  |  1  |  Recommends 0 GroupWhatever...

Is it just me or has online banking got worse?

04 January 2010  |  4655 views  |  5  |  Recommends 0 TagsOnline banking

Peter's profile

job title Moodle support
location London
member since 2008
Summary profile See full profile »
I was the technical lead on the Finextra family of web sites from 1999 to 2009. I'm at UCL these days supporting Moodle.

Peter's expertise

Who is commenting on Peter's posts