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Should we go digital all the way?

For the last few years see every stakeholder in every industry is pushing for digital, digitization with their own agenda citing various benefits such as productivity improvement, reduced cost of operations , increased customer experience and so on.

Doing right things is one and doing things in rightway is another.  By having mobile front end to tell customer 'you are not eligible for loan' or 'your loan is stuck with us 40 days' is not going to make customers happy - The issue I see here is technology driving business and not the other way around.

How much of digitization has so far protected customer's interests, increased customer's wealth?

if the retail banks still think 'bank' and not 'retail' , any amount of digitization wont help them - the businesses need to be restructured, re-modelled in such a way that customer is not fitted into product but product is designed for customer.  customers nowadays prefer multiple products with multiple banks - you should not force them to get into one-stop shop.

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Comments: (2)

A Finextra member
A Finextra member 01 June, 2015, 18:56Be the first to give this comment the thumbs up 0 likes

I am not sure the author answered the question? What does it mean to go digital all the way? Maybe the title should have been, Being digital won't help if your bank's serve sucks! I think that, I could agree with that.

Ramani Balakrishnan
Ramani Balakrishnan - TCS - Chennai 02 June, 2015, 02:17Be the first to give this comment the thumbs up 0 likes

Yes Chris - thats the intention - teh obsession with digitizing without fixing underlying process will not yield anything

Ramani Balakrishnan

Ramani Balakrishnan

Transformation Solutions

TCS

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21 Jan 2015

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Chennai

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This post is from a series of posts in the group:

Innovation in Financial Services

A discussion of trends in innovation management within financial institutions, and the key processes, technology and cultural shifts driving innovation.


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