This is a very exciting campaign launched by the Commonwealth Bank in Australia. After some weeks of teaser posters around the country and some art installations etc with the big letters CAN'T on them, they have launched a campaign today with a significant
technology flavour, emphasising real time transfers and merchant services, their mobile payment offerings, the property guide and many other capabilities, all wrapped up in a very modern offering pitch at http://www.commbank.com.au/about-us/can/ or simply
The local papers have a downloadable iphone app with newspaper ads that interact with the phone (mind you, I didn't have wifi at my coffee shop so will have to do later).
I am looking forward to this as it may spark the other banks to focus on the digital/technology assets they already have (eg. a few have been 'realtime' for years, ANZ has a great mobile payment solution GoMoney) - and result in a few more buying new technical
What is also very interesting is that it is the first pitch I have seen in a long time that not only focusses on technology, but also emphasises how it makes the customers life easy. Its not all about product pitches and rate messages. The friendly graphical
style begs for its message to be understood.
I hope this campaign goes very well for them, and starts an arms race for improved banking technology and user experience!
Blog updated: 27 May 2015 13:20:09