David PipeZNAP - London
05 March 2014 | 974 views | 1 | Recommends 0
On the face of it, showrooming seems bad news for ‘bricks and mortar’ retailers. However, it also highlights a real opportunity to drive more footfall, customer loyalty and, ultimately, sales.
The shopping habit, where consumers browse in-store and then buy online with their smartphones or tablets, is clearly resonating with the public. According ...