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A “segment of one” strategy won’t work unless it is backed by a superior customer proposition, one that’s built on deep customer understanding, superior products and services and effective communicati...
Amidst all the hype surrounding the digital consumer and the phenomenon that is Generation Y, it is easy to lose sight of who your customers really are. This is something that banks must beware of. F...
You can build your own Mustang on the Ford website. From top to bottom. I wonder what Henry Ford, the man who gave us the assembly line would say to that. Remember his legendary words: "Any custo...
My earliest impression of banking was shaped by a branch manager in a venerable State-owned Bank that my family had favored for generations. I don’t know how he did it, but he knew almost every custom...