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Ketharaman Swaminathan

How To Lie With Big Data

Darrell Huff's classic How To Lie With Statistics is as relevant today as it was when it was published 60 years ago. Probably even more relevant now because, as more data has been generated in the las...

18 Dec 2014
Ketharaman Swaminathan

Fate Of Predictive Analytics After Obama Credit Card Decline

President Barack Obama’s credit card got declined in a New York restaurant. The likely reason, to quote Obama himself, was “…I guess I don’t use it enough, so they thought there was some fraud going ...

19 Oct 2014
Ketharaman Swaminathan

Difference Between Data Mining And Predictive Analytics

I've been asked several times about the difference between Data Mining and Predictive Analytics. Well, that's not strictly true. I've been asked only once and that too in the following tweet from @IBM...

10 Oct 2014
Ketharaman Swaminathan

How To Fulfill Targeted Offers To Hear More Ka-Chings

All of us receive spammy offers from banks, consumer brands, ecommerce websites, retailers and many other businesses. If you’re like me, you probably delete these SMS / email messages without even ope...

06 Oct 2014
Ketharaman Swaminathan

Apple Puts Banks Squarely At The Center Of Mobile Payments

Like many, I’ve long held that nothing is broken with plastic cards for instore payments and made the case for mobile wallets to stick to gift, loyalty, ID and other forms of non-payment cards (see M...

10 Sep 2014
Ketharaman Swaminathan

Are Banks Losing Customers Or Shedding Customers?

In their diatribes about the underbanked, unbanked and financial inclusion, many fintech companies and members of the digerati threaten banks with the risk of losing customers to prepaid cards, P2P le...

22 Aug 2014
Ketharaman Swaminathan

Calling B.S On Banking The Unbanked

Financial inclusion, banking the unbanked - call it what you will but, in a nutshell, the gist of these initiatives can be expressed as follows: People wish to borrow money only from banks; people wis...

08 Aug 2014
Ketharaman Swaminathan

Cash in Hand Is Worth More Than Card In Bush

There’s no shortage of studies about the hidden costs of cash. Take this recent HBR report for example. On the face of it, they all make a solid case for society to turn cashless from tomorrow. Howev...

21 Jul 2014
Ketharaman Swaminathan

Warts And All, The System Works

I must be an "early adopter" in Running From Pillar To Post To Link Aadhaar Card To Bank Account: A year later, the early and late majority of LPG subsidy beneficiaries have still not manag...

11 Jul 2014
Ketharaman Swaminathan

How Security Can Actually Cause Vulnerability

Security increases friction. That's not news. I've written a few blog posts - click here, and here - on this perennial tradeoff in payments. However, I recently realized that security measures can ac...

03 Jun 2014
Ketharaman Swaminathan

Analytics or Hair Splitting?

Advances in Big Data, Internet of Things and other technologies are contributing to an ever-increasing quantum of information in today's digital world. Not surprisingly, analytics has become a hot top...

19 May 2014
Ketharaman Swaminathan

Coin Solves A Pain. But Is It A 100 Dollar Pain?

In Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments, I'd highlighted why paying by plastic card is natural and how mobile wallets are really not offering any compelling reason for peop...

27 Apr 2014

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