20 December 2014

Cringeworthy marketing gallery

A Finextra Community Group

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Archive for: September, 2007
Peter RobertsUCL - London

Eros card - that's a top idea

21 September 2007  |  4823 views  |  0  |  Recommends 0

There was some discussion in the office about why it was called Eros. When we twigged the reason and that you can't after all use it in Ann Summers it seemed less interesting. Still I imagine early adopters out there can't wait to get a contactless pre-payment card just to buy a specific newspaper for slightly less than normal. I don't actually re...

Matt WhiteFinextra - Toronto

If this is the future I'll give it a miss

14 September 2007  |  4147 views  |  0  |  Recommends 0

Barclaycard has gone all high tech with its marketing for the new OnePulse card and set up a Micro site called ‘The institute for future living’. A fictional character called Professor Danny shows you how much easier life can be if you use the magical contactless card. Danny explains OnePulse whilst a video of a woman who simply can’t manage to pa...

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Founded by Peter Roberts
Date 12 Mar 2007
Group profile
A place to look at misguided and ill-informed attempts to be trendy and leap upon assorted passing bandwagons. Ideally this is done without necessarily understanding the true nature of the issues involved. Not just fintech stuff necessarily but anything labelled Web 2.0 is fair game.
 
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Cringeworthy marketing gallery blog archive

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