25 October 2014

Cringeworthy marketing gallery

Archive for: April, 2008
Peter RobertsUCL - London

Hey let's dumb it down for the yoof market

16 April 2008  |  3494 views  |  0  |  Recommends 0

Have you seen www.urelife.com? I thought this was a Nathan Barley-style spoof at first. Surely a web site can't be this bad? Not even BBC3 looks this 'yoof'. What crack team of marketing geniuses thought this dumbed-down, quasi-text speak would appeal to the kidz? The kids may be young but I bet some of them can actually spell and the rest ca...

Peter RobertsUCL - London

Brand madness - Apple versus Microsoft

03 April 2008  |  2770 views  |  0  |  Recommends 0

The Mail app on the Mac comes with an RSS feed entitled Apple hot news which as you might expect is full of feel-good, brainwashing nonsense about all things Apple. Some of it's interesting - for example in a consumer survey by Changewave - 35 per cent of respondents who plan to buy a smartphone in the coming quarter already want to purchase a...

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