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Archive for: March, 2010
Sanat RaoInfosys Technologies Ltd - London

Checklist Item 5:Innovate on distribution for extended reach

22 March 2010  |  2859 views  |  0  |  Recommends 0

Given the diversity and sophistication of banking channels, people may wonder if there is room for further innovation. Now that technology has done its bit, it is time to generate new ideas around banking distribution, such as geo-specificity. Canadian banks have set a great example of how to stay within reach of customers, no matter what. Canada’...

TagsOnline bankingRetail banking
Sanat RaoInfosys Technologies Ltd - London

Checklist Item 4: Get KYC started with segmentation.

08 March 2010  |  2681 views  |  1  |  Recommends 0

I think one cannot overstate the importance of customer segmentation. Unfortunately, banking segmentation has remained largely unimaginative, with customers being grouped together based on the size of their accounts. While numbers are important, they do not paint a complete or nuanced picture of the customer. True customer understanding comes fro...

TagsOnline bankingRetail banking
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