Jim MarousThe Financial Brand - Cleveland
29 February 2012 | 6751 views | 1 | Recommends 0
In a new regulatory environment, banks are faced with changing the foundation of rewards programs that were previously funded by interchange income from credit and debit cards. With debit interchange funding gone, FIs still need to continue to find ways
to improve bank loyalty and drive the desired card behavior. In addition, banks need to levera...