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Archive for: February, 2010
Sanat RaoInfosys Technologies Ltd - London

Checklist Item 3: Hold on to your customers!

23 February 2010  |  3242 views  |  1  |  Recommends 0

The longer a customer stays with a bank, the less it costs to retain him. In a recent study of banking customers, average product ownership and profitability was found to be 20% higher among those who thought favourably of their bank. I can cite many figures, but the point is made – there is a huge incentive for banks to retain and sustain custom...

TagsOnline bankingRetail banking
Sanat RaoInfosys Technologies Ltd - London

Checklist Item 2: Focus innovatively on each customer

08 February 2010  |  2235 views  |  0  |  Recommends 0

If you really think about it, the goal of any innovation is to better fulfil an existing need. Thus, banking innovation must keep pace with customers’ evolving aspirations. Pick a random sample of customers and chances are that you will find more uniqueness than commonality of need. More importantly, seasoned customers expect their banks to fulfi...

TagsOnline bankingRetail banking
More blog posts
Sanat RaoInfosys Technologies Ltd - London

Checklist Item 1: Let customer interest drive innovation

08 February 2010  |  2688 views  |  0  |  Recommends 0

Whenever a customer initiates a transaction, it’s a moment of truth for his bank. Likewise, the acid test of a banking innovation is its impact on customer experience. Enough has been said about the r...

TagsOnline bankingRetail banking
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