17 April 2014

Finance technology etc

Archive for: October, 2009
Elton CaneIndependent - Brisbane

Another ill-considered bank logo

23 October 2009  |  6450 views  |  3  |  Recommends 1

ANZ have done a rebrand and ditched their blue stripy logo for a blue logo with three blobs. http://thefinancialbrand.com/2009/04/21/anz-new-logo/ Lazy journalists are reporting that the re-design cost A$15m. But this is actually the total of what the bank will spend on a new marketing campaign, updating signage etc. Seems fair enough. So it's...

TagsRetail bankingGroupCringeworthy marketing gallery
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