28 July 2014

Finance technology etc

Archive for: October, 2009
Elton CaneIndependent - Brisbane

Another ill-considered bank logo

23 October 2009  |  6507 views  |  3  |  Recommends 1

ANZ have done a rebrand and ditched their blue stripy logo for a blue logo with three blobs. http://thefinancialbrand.com/2009/04/21/anz-new-logo/ Lazy journalists are reporting that the re-design cost A$15m. But this is actually the total of what the bank will spend on a new marketing campaign, updating signage etc. Seems fair enough. So it's...

TagsRetail bankingGroupCringeworthy marketing gallery
Previous 1 Next
 
1,449
Active bloggers
31,608
Members
7,851
Posts
10,731
Comments

Top bloggers: 30 days

Most viewed Engaging
Robert Siciliano

Security analyst, published author, tele...

Sean Bowen

As co-founder of Push Technology, Sean h...

Derek Garriock

Leading strategy and solution design for...

Judd Clarke

I am the Marketing Communications Office...

Who is commenting on these posts

Dirk Kinvig
Balaji Venkatesan
Vinod Sekharankutty
Jayakumar Venkataraman
Pramod Deshpande
Jonathan Westley
Lorraine Donington
Brett King
Anand Sundaresan
Andrei Charniauski
Ketharaman Swaminathan
John Quamina