18 December 2014

Elton Cane

Archive for: October, 2009
Elton Canewriter & tech geek - Brisbane

Another ill-considered bank logo

23 October 2009  |  6567 views  |  3  |  Recommends 1

ANZ have done a rebrand and ditched their blue stripy logo for a blue logo with three blobs. http://thefinancialbrand.com/2009/04/21/anz-new-logo/ Lazy journalists are reporting that the re-design cost A$15m. But this is actually the total of what the bank will spend on a new marketing campaign, updating signage etc. Seems fair enough. So it's not...

TagsRetail bankingGroupCringeworthy marketing gallery
Previous 1 Next
 
1,274
Active bloggers
24,672
Members
8,336
Posts
11,660
Comments

Top bloggers: 30 days

Most viewed Engaging
Laurence Leyden

Responsible for SAP Business Development...

Robert Siciliano

Security analyst, published author, tele...

Paul Love

A payments professional, consultant, SME...

David Gibbard

Leader in the OmniChannel and Digital Ba...

Who is commenting on these posts

Simon Sanderson
enrico camerinelli
Alex Letts
Ketharaman Swaminathan
Andrew Miller
Iain Montgomery
Lu Zurawski
Alexander Peschkoff
Chetan Ghadge
Paul Love
Shoumit Bhattacharyya
Aditya Gupta