Elton CaneIndependent - Brisbane
23 October 2009 | 6366 views | 3 | Recommends 1
ANZ have done a rebrand and ditched their blue stripy logo for a blue logo with three blobs. http://thefinancialbrand.com/2009/04/21/anz-new-logo/
Lazy journalists are reporting that the re-design cost A$15m. But this is actually the total of what the bank will spend on a new marketing campaign, updating signage etc. Seems fair enough.
So it's n...
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