Elton CaneIndependent - Brisbane
23 October 2009 | 6457 views | 3 | Recommends 1
ANZ have done a rebrand and ditched their blue stripy logo for a blue logo with three blobs.
Lazy journalists are reporting that the re-design cost A$15m. But this is actually the total of what the bank will spend on a new marketing campaign, updating signage etc. Seems fair enough.
TagsRetail bankingGroupCringeworthy marketing gallery