28 March 2015

59706

Archive for: January, 2012
Jim MarousThe Financial Brand - Cleveland

The State of Bank and Credit Union Marketing in the U.S.

19 January 2012  |  3281 views  |  0  |  Recommends 0

Today's bank and credit union marketers are facing a period of big data, increasing devices and more communication channels than ever before. In addition, consumers are challenging the pricing and service levels they receive from their financial institution, and are willing to speak their mind using lightning fast social media channels. To better...

TagsRetail bankingGroupInnovation in Financial Services
Jim MarousThe Financial Brand - Cleveland

Bank Marketers Face Challenging Times With Great Opportunity

13 January 2012  |  2869 views  |  2  |  Recommends 0

After two years of responding to government intervention into the revenue structure of financial organizations, bank marketers are now faced with heightened levels of competition, a more demanding customer base, an unfavorable rate environment and, in many cases, a shrinking budget. But potentially most challenging to financial institution CMOs I ...

TagsRetail bankingGroupInnovation in Financial Services
More blog posts
Jim MarousThe Financial Brand - Cleveland

100 Years Later Bankers Still Have Difficulty Measuring Up

09 January 2012  |  2211 views  |  1  |  Recommends 0

At the turn of the last century, store merchant John Wanamaker stated, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Based on just released rese...

TagsRetail bankingGroupInnovation in Financial Services
Jim MarousThe Financial Brand - Cleveland

10 Commitments Bankers Need to Keep in 2012

09 January 2012  |  5188 views  |  2  |  Recommends 1

2011 was year that many bankers, and especially bank marketers would love to forget. Not only was focus diverted by the need to respond to new regulations for the second consecutive year (this time it...

TagsOnline bankingRetail bankingGroupInnovation in Financial Services
Previous 1 Next
24,834
Members
12,352
Comments
8,649
Posts
 
1,177
Active bloggers

Top bloggers: 30 days

Most viewed Engaging
Robert Siciliano

Security analyst, published author, tele...

Charmaine Oak

Shift Thought is a UK-based consultancy...

Jes Breslaw

http://www.delphix.com

Abhishek Chatterjee

Practice Director- Digital Services, EME...

Dan Glessner

Dan leads marketing for Quisk, Inc., a S...

Who is commenting on these posts

Bjorn Soland
Charmaine Oak
Abhishek Chatterjee
Ketharaman Swaminathan
ANJUL SHARMA
Laurence Leyden
KEVIN SMITH
Samarth Bhardwaj
Aditya Gupta
Jamuna Ravi
Tony Wenzel
Jozsef Czimer

Jim's blog archive

2013 (9)2012 (8)