24 July 2014

59706

Archive for: January, 2012
Jim MarousThe Financial Brand - Cleveland

The State of Bank and Credit Union Marketing in the U.S.

19 January 2012  |  3172 views  |  0  |  Recommends 0

Today's bank and credit union marketers are facing a period of big data, increasing devices and more communication channels than ever before. In addition, consumers are challenging the pricing and service levels they receive from their financial institution, and are willing to speak their mind using lightning fast social media channels. To bett...

TagsRetail bankingGroupInnovation in Financial Services
Jim MarousThe Financial Brand - Cleveland

Bank Marketers Face Challenging Times With Great Opportunity

13 January 2012  |  2655 views  |  2  |  Recommends 0

After two years of responding to government intervention into the revenue structure of financial organizations, bank marketers are now faced with heightened levels of competition, a more demanding customer base, an unfavorable rate environment and, in many cases, a shrinking budget. But potentially most challenging to financial institution CMOs I...

TagsRetail bankingGroupInnovation in Financial Services
More blog posts
Jim MarousThe Financial Brand - Cleveland

100 Years Later Bankers Still Have Difficulty Measuring Up

09 January 2012  |  2106 views  |  1  |  Recommends 0

At the turn of the last century, store merchant John Wanamaker stated, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Based on just released res...

TagsRetail bankingGroupInnovation in Financial Services
Jim MarousThe Financial Brand - Cleveland

10 Commitments Bankers Need to Keep in 2012

09 January 2012  |  5019 views  |  2  |  Recommends 1

2011 was year that many bankers, and especially bank marketers would love to forget. Not only was focus diverted by the need to respond to new regulations for the second consecutive year (this time it...

TagsOnline bankingRetail bankingGroupInnovation in Financial Services
Previous 1 Next
 
1,453
Active bloggers
31,598
Members
7,842
Posts
10,720
Comments

Top bloggers: 30 days

Robert Siciliano

Security analyst, published author, tele...

Sean Bowen

As co-founder of Push Technology, Sean h...

Judd Clarke

I am the Marketing Communications Office...

Who is commenting on these posts

Balaji Venkatesan
Vinod Sekharankutty
Jayakumar Venkataraman
Pramod Deshpande
Jonathan Westley
Lorraine Donington
Brett King
Anand Sundaresan
Andrei Charniauski
Ketharaman Swaminathan
John Quamina
Tony Wenzel

Jim's blog archive

2013 (9)2012 (8)