Jim MarousThe Financial Brand - Cleveland
13 January 2012 | 2655 views | 2 | Recommends 0
After two years of responding to government intervention into the revenue structure of financial organizations, bank marketers are now faced with heightened levels of competition, a more demanding customer base, an unfavorable rate environment and, in many
cases, a shrinking budget. But potentially most challenging to financial institution CMOs I...
TagsRetail bankingGroupInnovation in Financial Services