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Archive for: January, 2012
Jim MarousThe Financial Brand - Cleveland

The State of Bank and Credit Union Marketing in the U.S.

19 January 2012  |  3460 views  |  0  |  Recommends 0

Today's bank and credit union marketers are facing a period of big data, increasing devices and more communication channels than ever before. In addition, consumers are challenging the pricing and service levels they receive from their financial institution, and are willing to speak their mind using lightning fast social media channels. To better...

TagsRetail bankingGroupInnovation in Financial Services
Jim MarousThe Financial Brand - Cleveland

Bank Marketers Face Challenging Times With Great Opportunity

13 January 2012  |  3014 views  |  2  |  Recommends 0

After two years of responding to government intervention into the revenue structure of financial organizations, bank marketers are now faced with heightened levels of competition, a more demanding customer base, an unfavorable rate environment and, in many cases, a shrinking budget. But potentially most challenging to financial institution CMOs I ...

TagsRetail bankingGroupInnovation in Financial Services
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Jim MarousThe Financial Brand - Cleveland

100 Years Later Bankers Still Have Difficulty Measuring Up

09 January 2012  |  2327 views  |  1  |  Recommends 0

At the turn of the last century, store merchant John Wanamaker stated, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Based on just released rese...

TagsRetail bankingGroupInnovation in Financial Services
Jim MarousThe Financial Brand - Cleveland

10 Commitments Bankers Need to Keep in 2012

09 January 2012  |  5362 views  |  2  |  Recommends 1

2011 was year that many bankers, and especially bank marketers would love to forget. Not only was focus diverted by the need to respond to new regulations for the second consecutive year (this time it...

TagsRetail bankingGroupInnovation in Financial Services
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