Anas BouraniMisys - London
02 June 2014 | 2254 views | 1 | Recommends 2
Banks love to win. So do customers. Gamification truly takes off when customers see the real value gamification can give to them. To that end, I would like to examine how gamification drives customer value. In short, value for customer can be grouped in two broad categories, social and financial. Let me take a second to explain by what I mean ...
TagsMobile & onlineInnovationGroupInnovation in Financial Services