01 October 2014

Digital Money

Anas BouraniMisys - London

Play, Win and Show it Off!

02 June 2014  |  2123 views  |  1  |  Recommends 2

Banks love to win. So do customers. Gamification truly takes off when customers see the real value gamification can give to them. To that end, I would like to examine how gamification drives customer value. In short, value for customer can be grouped in two broad categories, social and financial. Let me take a second to explain by what I mea...

TagsMobile & onlineInnovationGroupInnovation in Financial Services
Anas BouraniMisys - London

Tweet or become obsolete - banks selling using social media

30 December 2013  |  4140 views  |  1  |  Recommends 3

I had the opportunity to visit Beirut recently, where I met and addressed senior executives from various banks. It became apparent that many banks are still seeking to understand how best to leverage social media. Of course, this is a huge subject to cover in a single blog, so I will address one specific aspect of social media – micro blogging....

TagsMobile & onlineInnovationGroupInnovation in Financial Services
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Anas BouraniMisys - London

Gamification Addiction - will banks get hooked on dopamine?

06 November 2013  |  5675 views  |  1  |  Recommends 2

I seem to be finding a lot of articles relating to gamification nowadays. I read this Forbes articles recently and it really resonated. It is strange how gaming and entertainment, despite seemin...

TagsMobile & onlineInnovation
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