24 November 2014

Sarah Appleby

Sarah ApplebyStriata- Financial Services Technology - Rochester

HTML5 Cannot Deliver

20 January 2014  |  2422 views  |  3  |  Recommends 0

As I come across more and more questions about the use of HTML5 for interactive and dynamic email statements, it strikes me that this strategy has either been poorly delivered or highly misunderstood. I suspect it’s a combination of both. Can HTML 5 drive paper suppression? The reason I field questions regarding HTML5 is that businesses approachi...

TagsMobile & onlineInnovation
Sarah ApplebyStriata- Financial Services Technology - Rochester

PHISHING is Killing Your Portal

06 August 2013  |  2706 views  |  0  |  Recommends 0

Not so long ago, I sat in a security meeting at a leading global bank and they told me that to combat phishing concerns and to protect customers, they quite simply do not email them. Well, that wasn’t entirely true. Of course they email their customers, just nothing worth looking at. Phishing is killing your portal because it’s stopping you from

TagsMobile & onlineInnovation
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Sarah ApplebyStriata- Financial Services Technology - Rochester

Ensure your paperless gateway isn't locked

13 June 2013  |  1866 views  |  0  |  Recommends 0

Paper turn-off-still a challenge Getting customers to turn off paper is proving to be more difficult than anticipated. Online banking has evolved tremendously from RBS' Homelink in 1983 to what is now...

TagsSecurityRisk & regulation
Sarah ApplebyStriata- Financial Services Technology - Rochester

5 Essential Steps to a Winning eBill Strategy

08 May 2013  |  2622 views  |  2  |  Recommends 1

Imagine these 3 scenarios: You received an email notification that your credit card bill is ready for viewing and payment online. You don’t remember your password. Do you pay it? If so, when? Your

Sarah ApplebyStriata- Financial Services Technology - Rochester

Leveraging Big Data? Don't Get Caught in a Trap

18 January 2013  |  4034 views  |  0  |  Recommends 0

I attended a retail banking conference recently, where the conversation surrounding customer service was more present than I ever could have imagined. I’m no cynic, in fact, I don’t even dabble much i...

Sarah ApplebyStriata- Financial Services Technology - Rochester

Paperless and simplified-simple for whom?

03 December 2012  |  3829 views  |  4  |  Recommends 0

Ask yourself this question: When it comes to simplification, who am I considering? The business The customer’s life Both? The success of your paperless campaign will be measured by your answer. N...

Sarah ApplebyStriata- Financial Services Technology - Rochester

3 Top reasons to start sending email receipts

02 August 2012  |  2769 views  |  2  |  Recommends 0

Email receipts are a highly underutilised tool. They are an incredible addition to your communication suite, an opportunity to cross sell and they enhance future marketing, yet only a handful of brick...

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