25 November 2014

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Jim MarousThe Financial Brand - Cleveland

Innovation Lacking in U.S. and U.K.

23 November 2013  |  2658 views  |  0  |  Recommends 0

For the third year in a row, I attended the BAI-FinacleGlobal Banking Innovation Awards ceremony that takes place as part of the BAI Retail Delivery Conference. This year's program, which recognizes innovation excellence in the banking industry, drew more than 200 nominations from institutions based in over 30 countries. The two overriding impress...

TagsRetail bankingInnovationGroupInnovation in Financial Services
Jim MarousThe Financial Brand - Cleveland

Banks Ignoring Tablet Growth and Potential

11 November 2013  |  3080 views  |  1  |  Recommends 0

According to PEW Research Center, tablet adoption has almost doubled over the past year and for the first time, a third (34%) of American adults currently own a tablet computing device, including almost half (49%) of those in their late thirties and early forties and a majority (56%) of those in higher income households. With this platform becomin...

TagsMobile & onlineRetail banking
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Jim MarousThe Financial Brand - Cleveland

The Digital Bank - Interview With Chris Skinner

09 November 2013  |  3474 views  |  0  |  Recommends 0

It is becoming more and more difficult for traditional banks to compete in an increasingly digital marketplace. With most bank systems stuck in the last century, the conversion of legacy technologies ...

TagsMobile & onlineInnovation
Jim MarousThe Financial Brand - Cleveland

Banks Taking Pragmatic Approach to Big Data

20 June 2013  |  5017 views  |  0  |  Recommends 0

The financial services industry has a vast reservoir of data on their customers, but is in the infancy stage of utilizing this data for financial or competitive gain. In a study published by the IBM I...

TagsRetail bankingGroupInnovation in Financial Services
Jim MarousThe Financial Brand - Cleveland

9 Keys to Bank Cross-Selling Success

18 June 2013  |  10552 views  |  2  |  Recommends 0

With an increasing need for banks to increase revenues and decrease costs, optimizing every marketing contact has never been more important. In addition to leveraging multiple channels to generate a s...

TagsRetail bankingTransaction bankingGroupDisruption in Retail Banking
Jim MarousThe Financial Brand - Cleveland

Banks Need To Improve Use of Customer Analytics

14 June 2013  |  5647 views  |  1  |  Recommends 0

Understanding customers is the foundation to a sustainable competitive advantage in banking. Therefore, financial marketers can no longer wait to embrace the power of advanced analytics to gain insigh...

TagsMobile & onlineRetail bankingGroupInnovation in Financial Services
Jim MarousThe Financial Brand - Cleveland

Risk and Opportunity of Moving Customers to Digital Channels

23 May 2013  |  4771 views  |  0  |  Recommends 0

Today's banking customer can interact with their financial institution through more channels than ever, and the channels selected can have a significant impact on bank revenues as well as customer sat...

TagsMobile & onlineRetail bankingGroupDisruption in Retail Banking
Jim MarousThe Financial Brand - Cleveland

Too Small to Succeed

17 April 2013  |  2885 views  |  0  |  Recommends 0

Much of the noise in the US is around the concept of 'Too Big to Fail' (TBTF) at a time when there could be a larger issue on the horizon . . . 'Too Small to Succeed' (TSTS). With increasing regulator...

TagsRisk & regulationRetail bankingGroupDisruption in Retail Banking
Jim MarousThe Financial Brand - Cleveland

Banking Leaders Predict Retail Banking Trends for 2013

31 January 2013  |  12016 views  |  0  |  Recommends 0

Trying to predict what is going to happen in the banking industry is like trying to predict tomorrow's weather. While you may get the forecast right, it could be more a case of luck than skill. And wh...

TagsMobile & onlineRetail bankingGroupDisruption in Retail Banking
Jim MarousThe Financial Brand - Cleveland

Retargeting As A Bank Digital Marketing Strategy

01 November 2012  |  4463 views  |  0  |  Recommends 0

Over the weekend, my son and I were looking at new car options on Edmunds.com. After about 45 minutes on the site, I decided to leave the virtual showroom only to be 'stalked' by car ads for the next ...

TagsOnline bankingRetail bankingGroupInnovation in Financial Services
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