10 February 2016

Talk of Many Things

Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Privacy Does Not Equal Security

17 January 2016  |  2495 views  |  1  |  Recommends 1

A few months ago, I'd posted the following update on social media: Privacy does not equal Security: Privacy is refusing to give out your mobile #. Security is refusing to give out your debit card PIN #. To which a friend had replied, "You made it so simple!!" Then I thought of bank account numbers and realized it wasn't so simple. If I to...

TagsRisk & regulationRetail banking
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Winners Incite Action. Losers Wait For Actionable Insight

06 December 2015  |  1197 views  |  0  |  Recommends 0

As a tech marketer, I constantly preach that technology must solve a real-life problem for it to enter the mainstream. I also believe that it's the technology provider's job to explicitly convey how their product or service alleviates concrete pain areas. In the context of analytics, this would mean that analytics is useful as long as you know what...

TagsMobile & onlineInnovation
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Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Bank Insources Credit Card Reward Redemption Theft

13 September 2015  |  5125 views  |  0  |  Recommends 0

In Beware Of Credit Card Reward Redemption Theft, I'd written about the many occasions in the past when I didn't receive my credit card redemption until I chased the bank in question. In all those ca...

TagsCardsRetail banking
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Mitigating Fraud Does Not Pay The Bills

20 July 2015  |  3940 views  |  0  |  Recommends 0

Many discussions of security standards emphasize how Chip + PIN and Two Factor Authentication reduce fraud loss and exhort countries using Magstripe / Chip + Signature and Single Factor Authen...

TagsCardsRisk & regulation
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Appealing To Millennials - The Challenge For PayZapp Mobile Wallet

05 July 2015  |  1274 views  |  0  |  Recommends 0

Since I wrote HDFC Bank's PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on wood!). I'm even more convince...

TagsCardsMobile & online
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

HDFC Bank's PayZapp Ends My Bill Payment Woes

26 June 2015  |  3464 views  |  0  |  Recommends 0

I get around 15 bills a month from a variety of telcos, utilities, and other billers. Being an omnichannel freak, I don't have any bias towards how I pay them, with my choice of payment channel depend...

TagsCardsMobile & online
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Banks Have Nothing To Fear From Neobanks

25 January 2015  |  3169 views  |  0  |  Recommends 0

According to the Economic Times article Brokerages’ Retail Pain Is Banks' Gain, banks have stolen a march over neobanks in the e-brokerage space in India. Cheaper access to funds and greater trust - ...

TagsSecurityMobile & online
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Why I Went From Card To COD

18 January 2015  |  4653 views  |  5  |  Recommends 1

I’ve been shopping online since circa 1998 but, over the years, the following factors have taken the shine off my initial enthusiasm for ecommerce in India: Driven by VCs braying for profits, many ec...

TagsCardsPayments
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

How To Lie With Big Data

18 December 2014  |  4331 views  |  1  |  Recommends 0

Darrell Huff's classic How To Lie With Statistics is as relevant today as it was when it was published 60 years ago. Probably even more relevant now because, as more data has been generated in the las...

Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Difference Between Data Mining And Predictive Analytics

10 October 2014  |  11368 views  |  0  |  Recommends 0

I've been asked several times about the difference between Data Mining and Predictive Analytics. Well, that's not strictly true. I've been asked only once and that too in the following tweet from @IBM...

TagsInnovationTransaction banking
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