10 February 2016

Talk of Many Things

Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Privacy Does Not Equal Security

17 January 2016  |  2494 views  |  1  |  Recommends 1

A few months ago, I'd posted the following update on social media: Privacy does not equal Security: Privacy is refusing to give out your mobile #. Security is refusing to give out your debit card PIN #. To which a friend had replied, "You made it so simple!!" Then I thought of bank account numbers and realized it wasn't so simple. If I to...

TagsRisk & regulationRetail banking
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Winners Incite Action. Losers Wait For Actionable Insight

06 December 2015  |  1196 views  |  0  |  Recommends 0

As a tech marketer, I constantly preach that technology must solve a real-life problem for it to enter the mainstream. I also believe that it's the technology provider's job to explicitly convey how their product or service alleviates concrete pain areas. In the context of analytics, this would mean that analytics is useful as long as you know what...

TagsMobile & onlineInnovation
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Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

How Online Banking Prepares You To Become An Entrepreneur

01 October 2015  |  3594 views  |  1  |  Recommends 1

As startup mentors will tell you, a successful entrepreneur needs to: Take risks Move fast but be patient Thrive on ambiguity Online banking is a great way to develop these skills. Here's why: #1. T...

TagsMobile & onlineRetail banking
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Bank Insources Credit Card Reward Redemption Theft

13 September 2015  |  5125 views  |  0  |  Recommends 0

In Beware Of Credit Card Reward Redemption Theft, I'd written about the many occasions in the past when I didn't receive my credit card redemption until I chased the bank in question. In all those ca...

TagsCardsRetail banking
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

When Does Correlation Equal Causation?

11 August 2015  |  4090 views  |  2  |  Recommends 1

Data purists would rap my knuckles for asking this question and reply, "Never". On the other hand, "data sophists" who're accustomed to lying with Big Data in even more crude ways ...

TagsCardsRetail banking
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Mitigating Fraud Does Not Pay The Bills

20 July 2015  |  3939 views  |  0  |  Recommends 0

Many discussions of security standards emphasize how Chip + PIN and Two Factor Authentication reduce fraud loss and exhort countries using Magstripe / Chip + Signature and Single Factor Authen...

TagsCardsRisk & regulation
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Appealing To Millennials - The Challenge For PayZapp Mobile Wallet

05 July 2015  |  1274 views  |  0  |  Recommends 0

Since I wrote HDFC Bank's PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on wood!). I'm even more convince...

TagsCardsMobile & online
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

HDFC Bank's PayZapp Ends My Bill Payment Woes

26 June 2015  |  3463 views  |  0  |  Recommends 0

I get around 15 bills a month from a variety of telcos, utilities, and other billers. Being an omnichannel freak, I don't have any bias towards how I pay them, with my choice of payment channel depend...

TagsCardsMobile & online
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Secret Of Survival Of Bank Branches

06 February 2015  |  4055 views  |  6  |  Recommends 1

From personal experience and anecdotal evidence, there's no question that retail banking customers are increasingly moving to digital channels to conduct everyday banking transactions like balance inq...

TagsRetail bankingTransaction banking
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Why I Went From Card To COD

18 January 2015  |  4651 views  |  5  |  Recommends 1

I’ve been shopping online since circa 1998 but, over the years, the following factors have taken the shine off my initial enthusiasm for ecommerce in India: Driven by VCs braying for profits, many ec...

TagsCardsPayments
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