Alex NobleCisco - London
25 September 2013 | 2530 views | 1 | Recommends 1
I’m very struck by one quote from the
Tower Group report on multi-channel,
"CEOs are realising that channel investments should be tied to specific experience goals and customers should be guided to the channel that best suits their needs".
I don’t want to be too harsh, but surely that was always the point of multi-channel?
TagsRetail bankingInnovationGroupInnovation in Financial Services