Alex NobleCisco - London
20 September 2012 | 5670 views | 1 | Recommends 1
On one level, selling Direct Line in an IPO looks straight forward. The business model is proven and is made up of strong, well established brands. It is the leading UK personal lines insurer with a 19% market share in motor and 18% in home, which equates
to 4.2 million personal motor and 4.3 million home in-force policies.
It would be a mistake...