An article relating to this blog post on Finextra:
Swift mourns passing of first CEO Reuterskiöld
Financial messaging network Swift has announced the death of Carl Reuterskiöld, the interbank co-operative's first CEO from 1973 to 1983. He died peacefully on 20 March at the age of 83.
See article
In protest at this 21st century corporate mania for re-branding I suggest we go back to the original source material (as legend has it) and give Swift a distinctively groovy, retro feel.