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25 Apr 2024
It's all too common for sales and marketing teams to work in isolation, creating a breeding ground for misalignment, inefficiencies, and squandered opportunities. Having worked as a Head of Marketing, I’ve been here. Often, the targets and incentives differ and it creates a competitive *even blame-like* culture – rather than collaborative. But, by...
01 Feb 2024
At the heart of every B2B buying process is a conversation between humans. While relationships may no longer be formed at fancy dinners and golf outings, businesses can still create authentic connections. This is especially true in the financial services and fintech sector, which hasn't always been known for its human tone. But now, (thankfully) B2...
24 Jan 2023
You’ve probably heard of Account Based Marketing. It’s a highly effective and efficient demand generation strategy — used by leading B2B fintechs — because it hones your entire marketing and sales towards those you’ve identified as the best fit, highest-value prospects. As well as being extremely effective for B2B fintechs with longer sales cycle...
28 Nov 2022
The gated content ‘lead generation’ era is over. Today’s B2B buyers want to consume high-quality content, gather insights, and solicit advice from their peers - before ever talking to sales. In fact, according to Gartner, 43% of Baby Boomer, Gen X, and Millennial customers prefer a sales rep-free experience. So how can fintechs meet changing buyer ...