Diarmuid Mallon, Head of Global Mobile Marketing Programs at SAP, discusses the range of mobile innovation and developments coming out of emerging economics and how the West can benefit.
Insightful comments from Diarmuid Mallon which are very relevant for European companies. There are advantages and risks of going mobile with SAP but you need to think through some of the potential issues. This blog might help in that regard.
http://www.finextra.com/Community/FullBlog.aspx?blogid=7302
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