The future of customer service

01 February 2012 | 3737 views | 0 Source: ItsOpen/first direct Team meeting

First direct charts the rise of the 'social customer' and the implications for customer service across the enterprise.

The report, commissioned by first direct and authored by social media consultancy ItsOpen, examines the role played by social media within the rapidly changing landscape of customer service and the cultural, functional and technical changes that are required to build the social enterprise.» Download the document now 1 mb (PDF File)

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