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How is the financial services industry rising to the challenges laid down by social media and consumer electronics and the subsequent strains imposed on customer relationship management, delivery and data discovery in a multi-channel world?
Webcast and research paper download
Register now for a Finextra and IBM webcast featuring a panel of top tier financial services CMOs discussing the implications of the explosion of data and channels for bank marketing strategies, with an emphasis on getting the right products to the right customers through the right channel at the right time.
Our panel includes:
The debate, based on an IBM cross-industry survey of more than 1,700 global CMO’s looking at the changing role of marketing, ranges across the big challenges confronting bank marketeers in the modern consumer age, covers:
Participants will also receive a complimentary copy of the IBM CMO report accompanying the webcast.
© Finextra Research 2013