Swedbank is piloting the use of mobile couponing with merchants in Uppsala, the country's fourth-largest city which is bidding to eradicate cash as part of a local crime-fighting initiative.
It’s a refreshing change to see the benefits of a technology being sold in terms of the practical operational benefits that it brings, rather than just the novelty and disruptive aspects associated with the technology.
Many retailers overlook the hidden costs, both financial and social, that are associated with handling cash, and more often than not believe that it is more cost effective to handle cash payments that other forms of payment.
Depending on experienceLondon-UK
© Finextra Research 2014