Spanish bank la Caixa is to roll out a new contactless payment system in Barcelona, based on TAP Visa stickers for mobile devices. The bank forecasts that 200,000 customers will be using the system by February, when the Mobile World Congress 2013 will be held.
This appears to be a similar initiative to the Barclaycard PayTag NFC stickers that were launched earlier this year in the UK.
The approach of using NFC stickers is far more favorable that relying on a built-in NFC capability within the phone itself, which would only hinder the mass adoption of this mode of payment, as it would exclude the many consumers who do not have an NFC enabled
Let alone the common man, it looks like even attendees of an august mobile technology event like Mobile World Congress are unlikely to have NFC-enabled smartphones in large enough quantities for the bank to justify developing a mobile wallet app. This doesn't
bode too well for the prospects of NFC-based mobile payments.
Competitive (including base, OTE, benefits)London, UK
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