03 August 2015

AmEx offers Halo 4 players real world rewards

02 November 2012  |  7144 views  |  0 American Express Web Logo

American Express has set its sights on the gaming community, teaming up with Microsoft to enable cardholders to earn real-world rewards for completing tasks in the upcoming Halo 4 game.

Using its Card Sync technology, AmEx will let customers connect their accounts with Xbox Live. This means that when they reach specified Halo 4 in-game achievements, they will unlock special offers and experiences.

The deal is running in the US and UK, with players eligible for offers at Best Buy and Currys PC World respectively. Users can also receive statement credits worth $25 or £25 and the chance to win a trip to the E3 game event next year.

Leslie Berland, SVP, digital partnerships and development, AmEx, says the X-Box partnersip, brings "a new level of value and engagement for cardmembers that is meaningful to our merchant partners and a significant development in interactive entertainment".

Customers can also access AmEx on the Xbox 360 dashboard and, once synced, load couponless offers directly to their cards from US merchants like AMC Theatres and PacSun; and UK outfits such as Cineworld Cinemas, Dixons Travel and Topman.

This is the first time AmEx has connected merchants and cardmembers via its Sync platform in the interactive entertainment and gaming arena and, says Berland: "The development provides merchants a platform for reaching a highly engaged and savvy audience with relevant offers and experiences".

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

23 October, 2012
08 October, 2012
24 September, 2012
22 May, 2012
15 May, 2012
07 March, 2012
01 March, 2012
08 November, 2011

Related company news


Top topics

Most viewed Most shared
ING Bank introduces voice-activated mobile...
10212 views comments | 26 tweets | 31 linkedin
Will Uber be the Uber of banking?
8327 views comments | 40 tweets | 31 linkedin
Payments and capital markets sectors domin...
6680 views comments | 17 tweets | 18 linkedin
Bank branches key to fending off digital c...
6280 views 11 comments | 21 tweets | 29 linkedin
MasterCard to connect Europe to Samsung Pa...
6094 views comments | 20 tweets | 14 linkedin

Featured job

to c. £100k+ base, double OTE
London, UK

Find your next job