US vendor DeviceFidelity has teamed up with Vincento Payment Solutions and MasterCard to launch its NFC pre-paid mobile wallet app for the iPhone in Europe, beginning with the UK.
The most immediate questions that spring to my mind are as follows:
Why aren't Visa and Amex part of it? How many users would LOVE to put that "jacket" - which costs US$50-100 (!) - on their iPhones for the sake of NFC? How soon will iPhone 5 version be available? What about Android phones?
But then I am looking at that press release from the perspective of a company that brings to the market free ubiquitious phone-, OS- and operator-agnostic secure NFC wallet, so I
am (heavily) biased towards "game-changing" (compared to just "innovative").
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© Finextra Research 2014