10 February 2016

AmEx mobile app tracks user transaction data and location to offer relevant merchant discounts

15 May 2012  |  7355 views  |  0 World map digital with numbers

American Express has launched a 'mobile offer engine' that recommends and ranks relevant merchant offers in real time for US cardmembers based on their spending history and location.

The service is being piloted in in Los Angeles and New York City with an overlay of offers available nationwide at merchants like Baskin-Robbins and Dunkin' Donuts.

Josh Silverman, president of the US consumer services group at American Express says: "In an increasingly crowded marketplace, where consumers are bombarded with daily deals, we saw an opportunity to help our cardmembers save time as well as money by curating meaningful offers for them."

Users of the card scheme's iPhone app are presented with a list of offers that are ranked according to the cardholder's prior spending history and location. A dashboard feature displays offers added to the card, savings made and expired coupons. To redeem an offer, users add it to an eligible American Express card to make the qualifying purchase. Savings are automatically delivered via a statement credit within three to five days.

The new offers engine is the latest advance on the daily deals front by American Express, which has rolled out similar spending programmes linked to Facebook, Twitter and foursquare.

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

10 May, 2012
03 April, 2012
07 March, 2012
01 March, 2012
17 February, 2012
16 February, 2012
08 November, 2011
09 September, 2011
19 July, 2011
07 March, 2011
16 December, 2010
30 November, 2010
19 November, 2009

Related company news


Top topics

Most viewed Most shared
Fintech rising: Resistance is futile, says...
12025 views comments | 52 tweets | 45 linkedin
Digital transformation driving earnings at...
10739 views comments | 49 tweets | 43 linkedin
Visa opens up to developers
8802 views comments | 24 tweets | 41 linkedin
UK sets out open banking API framework
8532 views comments | 61 tweets | 58 linkedin
European mobile banking service Pocopay go...
7440 views comments | 24 tweets | 14 linkedin

Featured job

Find your next job