30 June 2015

Is this the toughest job in finance? Goldman Sachs seeks social media strategist

01 May 2012  |  20299 views  |  1 kermit

Goldman Sachs is on the lookout for a community manager and social media strategist to help the poster boy for Wall Street excess build a "positive online presence".

Goldman - sometimes known as the Vampire Squid - has placed an advert on its site looking for a full-time, New York-based person to join its brand management group.

The new recruit will have a tough job on their hands at an institution that has not so far taken social media to its heart. The bank's Web site does not display any of now near-ubiquitous social sharing buttons and its presence on LinkedIn, Facebook and Twitter are minimal.

The @goldmansachs Twitter account has around 3500 followers but has yet to tweet, making it significantly less prolific and popular than the @GSElevator account - 248,000 followers - which claims to spill the beans on lift chatter at the bank.

Goldman also enforces a strict policy on staff access to social networking sites, which proved a problem last year when Facebook CFO David Ebersman dropped into its offices to give a tutorial following the bank's $450 million investment in his firm.

Other embarrassing forays into the online world have seen the Wall Street giant humbled by a blogger who won a legal battle it started over his use of the domain name goldmansachs666.com, and accusations that one of its computers was used in an attempt to rig a public vote on a bank transaction tax on the Robin Hood campaign's Web site.

The new person charged with improving the bank's Web image will act as administrator for Goldman Sachs social media communities and be the "initial point of contact for our relationships with representatives of the various social platforms".

They will moderate forums, work on marketing campaigns, write Facebook status updates and Twitter posts, and cover LinkedIn group management. They will also make use of social listening tools, such as Radian6 and Visible Technologies, to "generate insights".

Says the job description: "The goal is to establish a positive online presence for Goldman Sachs as well as to integrate our messaging into the online community in a compelling and valuable way for participants."

Finextra verdict: Abandon hope all ye who enter here.

Comments: (1)

Michael Fuller - None - London | 01 May, 2012, 14:15

An ideal job for Kermit the Frog?

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