That's the question we'll be asking at the launch of Finextra's second annual Social Media Day event on 25 April at Thomson Reuters' meeting centre in Canary Wharf.
Picking up from last year's successful inaugural launch event in New York and London, the April meeting will move the discussion along to explore the practical
application of social media within the financial services sector.
Once again, we've convened an expert panel of financial services heavyweights to explain how forward-thinking enterprises are using the latest social media monitoring tools and data mining techniques to gain real strategic advantage in their marketing, customer relationship and investment programmes.
The event offers a rare opportunity for financial services firms to learn first-hand from pioneering firms about the technology, tools, and staffing requirements needed to make a successful - and profitable - foray into the social media arena.
Is it possible to make money out of social media? Come along for the day and find out for yourself. You might be surprised.
To view the full agenda and register for the event, go to www.socialmediadays.com