23 October 2014

CBA looks to the future of banking with crowdsourced IdeaBank

05 December 2011  |  6836 views  |  0 biometric  face pointer

Commonwealth Bank of Australia has set up an online portal for customers to post ideas for new products and services.

The IdeaBank, built using technology from SalesForce.com, has been launched to coincide with the bank's centenary celebrations. Users will be able to post their ideas and comment and collaborate on all submissions.

The new portal will be open for postings until March, when the best ideas will be put to the vote by the bank's executive team and customers, with the overall winner pocketing a $10,000 prize.

CBA says the winning idea will be developed internally and released to the community through the bank's My NetBank Lab portal, where customers can test new products and services before they go to market.

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

07 November, 2011
25 October, 2011
27 September, 2011
01 August, 2011
15 June, 2011
28 March, 2011
15 March, 2011
23 April, 2010
03 February, 2010
17 November, 2009
10 September, 2009

Related company news

 

Featured job

to $120k base ($250k OTE including commission), be...
Boston, MA (USA)

Find your next job