05 August 2015

Discover sponsors Farmville game expansion

01 December 2011  |  4750 views  |  0 discover farmville

Discover Financial Services is bidding to woo the kids this Christmas, signing on as sponsor for an expansion of the hugely popular FarmVille social game.

The card firm is backing game developer Zynga's Winter Wonderland expansion, which sees a "friendly orange Yeti use his Discover card to do his holiday shopping".

From tomorrow, players can get an early look by visiting Discover's farm within the game, with a full launch on 5 December ahead of a two week run.

The firm is giving away a free virtual gift for people visiting Zynga's latest creation. Players can also earn up to three branded farm items for completing different tasks, for which details and tips can be obtained by becoming a Discover fan on Facebook.

Mike Boush, VP, e-business, Discover, says: "Social games bring people together into virtual communities. They're captivating increasingly larger online audiences that include many of our Discover cardmembers. Partnering with Zynga to develop a unique in-game experience helps us connect and engage with players and put more fun in time spent online."

Discover joins Capital One, Citi and American Express in expanding its operations into the rapidly expanding gaming market.
KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

21 September, 2011
03 August, 2011
07 July, 2011
25 January, 2011
30 November, 2010

Related company news

 

Top topics

Most viewed Most shared
Will Uber be the Uber of banking?
10492 views comments | 47 tweets | 34 linkedin
Deutsche Bank backs blockchain potential
7544 views comments | 35 tweets | 19 linkedin
MasterCard to connect Europe to Samsung Pa...
7227 views comments | 20 tweets | 17 linkedin
Mobile banking users set to double over ne...
6848 views comments | 36 tweets | 30 linkedin
NatWest blames online outage on DDoS attac...
6713 views comments | 16 tweets | 5 linkedin

Featured job

Basic £90-110K OTE circa £200K NO CEILING
London based with substantial travel in Scandinavia

Find your next job