23 May 2015

BofA taps Microsoft Tag to push app

04 August 2011  |  6743 views  |  0 Bank of America Logo web screen shot

Bank of America is using Microsoft Tag barcodes in online advertisements to promote its new Windows 7 application.

BofA launched its Windows 7 app in May, enabling customers to pay bills, transfer funds, view balances and find ATMs using their handsets.

It's now created a Microsoft Tag, a 2D barcode that users scan to get redirected to a page where they can download the banking app.

On the Microsoft Tag blog, Treena Colby says: "You are a gal or guy on the go. You have a stack of bills a mile high. You have no time to organize your life, much less read your mail or navigate a website to get what you need. You are the perfect target audience for the latest Bank of America marketing campaign."

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