20 December 2014

BofA taps Microsoft Tag to push app

04 August 2011  |  6622 views  |  0 Bank of America Logo web screen shot

Bank of America is using Microsoft Tag barcodes in online advertisements to promote its new Windows 7 application.

BofA launched its Windows 7 app in May, enabling customers to pay bills, transfer funds, view balances and find ATMs using their handsets.

It's now created a Microsoft Tag, a 2D barcode that users scan to get redirected to a page where they can download the banking app.

On the Microsoft Tag blog, Treena Colby says: "You are a gal or guy on the go. You have a stack of bills a mile high. You have no time to organize your life, much less read your mail or navigate a website to get what you need. You are the perfect target audience for the latest Bank of America marketing campaign."

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

03 August, 2011
29 July, 2011
22 July, 2011
28 February, 2011

Related company news

 

Featured job

Competitive
New York City, NY (USA)

Find your next job