French eftpos terminal manufacturer Ingenico has confirmed that it has been contracted by Google to provide retailer check-outs with NFC hardware capable of redeeming discount coupons downloaded over an Android phone.
Google's move toward couponing and loyalty is just a shot across the bow for banks in respect to payments. They're starting to show their intent to change the POS experience. If you think they'll stop at loyalty NFC interactions...
BK
I don´t agree Brett, there is real money for Google in loyalty and couponning because they bring the customer to the point of sale and Google will be granted a nice fee for this. In payments itself the business case is harder.
Competitive SalaryLondon
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