27 November 2014

Starbucks rolls out m-payments across US

19 January 2011  |  8709 views  |  3 Iphone screen close up

Following trials in California and New York, coffee chain Starbucks is rolling out its mobile payments service to nearly 6800 stores across the US.

The chain introduced its Starbucks Card Mobile App for iPhones, iPods and select BlackBerrys in 16 California outlets in 2009, later expanding the trial to 1000 Starbucks in US Target stores and another 300 New York locations.

Now customers at all US stores can pay using the free app which uses a barcode on the handset screen that is held in front of a 2-D scanner on the counter to pay for purchase.

The app also allows customers to manage their card account, reload their balance directly from their smartphone, check their My Starbucks Rewards status and find nearby stores.



Brady Brewer, VP card and brand loyalty, Starbucks, says: "With mobile payment, the Starbucks Card platform further elevates the customer experience by delivering convenience, rewarding loyalty and continuing to build an emotional connection with our customers."
KeywordsEFTPOS

Comments: (3)

David Griffiths - gryffle - Hertford | 19 January, 2011, 11:16

Well done to Starbucks for being first to roll out the iCoupon.  

I can't wait for such innovative payment technology to hit the shores of the poor old backward UK.  If only we could just catch up ...

My personal favourite would have to be the iLuncheon Voucher.

 

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
John Dring - Intel Network Services - Swindon | 19 January, 2011, 13:31

Bypasses the Mobile Operator billing account again - means the consumer needs to have yet another account to login to, manage, top-up, etc.  Can I pay with a copy of someone else's barcode?? I think I might prefer a prepay card or loyalty card.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Keith Richbell - eftpos Payments Australia Ltd. (ePAL) - Sydney | 19 January, 2011, 21:21

Hats off to Brady Brewer for elevating Marketing Speak to a new level of gobbledegook. Never mind "building an emotional connection" - how about just developing a decent cup of coffee? Another iphone app I won't use, because I never visit Starbucks.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

04 November, 2010
24 September, 2009

Who is commenting?

Featured job

to £85k base, double OTE, benefits
London, UK

Find your next job