Founded by Jaidev Shergill, a former EVP at Citigroup's growth ventures and innovation division, Bundle draws together financial information from across the US and puts it into a comparison tool that shows millions of spending trends across the country.

Users can see how similar people spend money in categories including dining out, groceries, gas, entertainment and travel, using simple graphics.

Bundle is now available as an integral part of MSN Money following a major revamp of the site designed to improve the user experience and incorporate better money management tools, more news and video content, and new stock charts based on Microsoft's Silverlight technology.