28 November 2014

Facebook to sell virtual currency gift cards at US retail stores

01 September 2010  |  10089 views  |  0 MasterCard & Banque Accord paypass card

Social media giant facebook is to offer gift cards loaded with Credits at retail stores across the US, beginning with the Target supermarket chain.

The new facebook gift cards will be available in values of $15, $25 and $50 at all of Target's 1750 retail stores and at Target.com, reports USA Today.

The latest extension of the facebook universal virtual currency to the high street follows last month's deal with Internet payment group MOL to sell Credits across its 500,000 outlets in South East Asia.

The gift cards on display at Target were created by GMG Entertainment which also produces Apple's iTunes cards, by now a familiar staple at supermarket check-outs worldwide.

Facebook Credits can be used to play games and buy applications on the social media Website, an activity that is expected to generate billions of dollars of transactions over time.

"We think (the cards) will be incredibly popular as a holiday gift," Dan Rose, vice president of partnerships and platform marketing at facebook told USA Today.

Target to sell facebook Credits gift cards - USA Today
KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

09 July, 2010
15 March, 2010
19 February, 2010
18 January, 2010
01 June, 2009
04 June, 2008

Related company news

 

Featured job

£300K + package with no upper limit
London based with substantial travel in the Region

Find your next job